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Super Travels, a car-travel booking company was into advertising and wanted to optimize maximum return on their investments using Google ads.
As it was facing fierce competition from its competetiors, ranking on top ad getting maximum bookings was a huge task.
Major challenges were finding the keyword which has low CPC and high ROI, competetior analysis, structure campaigns and creating high performing compelling ads along with previous campaigns optimization.
Here are October month’s results
Ads spent – INR 16,500
Sales – INR 1,36,500
RoAS- 8.27
Platform- Google ads
Niche- Travel company
Few tips for you to run Google Ads.